<div><span lang="EN-US">The field of organizational communication is highly diverse and fragmented. Organizational communication covers a variety of approaches, theories and methodologies, developed within organizational settings or applied from other areas. As a new academic discipline, organizational communication is significant across many areas. Besides, 21<sup>st</sup>-century challenges make substantial impact and push those employed in organizations adapt and develop a strong and winning approach to managing organizational communication. Therefore, the article will explore how present-day challenges impact the way organizations manage their communication and provide some recommendations.</span></div>