<p style="font-weight: 400;">The article discusses such issues as: social stratification, marketing and the close connection between these two seemingly different directions.</p>
<p style="font-weight: 400;">Attention is also focused on the importance of social stratification in marketing, both in the market segmentation process and in product positioning.</p>
<p style="font-weight: 400;">The article also presents the results of the research and the news discovered while working on it, the impact of socio-psychological factors on the Georgian consumer is especially interesting.</p>